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1501 New Castle Road, Southlake, TX 76092


Southlake, TX

Affiliation Information |  Steps to Real Estate Sales |  Affiliate With Coldwell Banker |  Scheduled Affiliation Events
What CB Does For You |  Support You Can Count On |  DFW Real Estate Academy |  Become a Referral Associate |  Become a Mortgage Representative







Coldwell Banker Residential Brokerage is owned by NRT, Inc., the LARGEST REAL ESTATE BROKERAGE IN THE WORLD. The experience, international strength and power of Coldwell Banker helps you generate more listings, leads, referrals and sales.

  • Recognized nationally among consumers as one of the best known and respected names in real estate.  The Coldwell Banker brand enjoys 96% brand awareness among consumers.
  • A vast network of over 105,000 sales associates in more than 3,500 offices in 47 countries and territories around the World.
  • Over 900 sales associates locally in 20 Dallas/Fort Worth office locations.
  • Named the #1 real estate franchise in North America by Entrepreneur magazine for the past 9 years.
  • One out of every 9 homes sold in the U.S. involves a Coldwell Banker sales associate.
  • Over 100  years of experience and stability.
  • Recognized by U.S. News and World Report's annual housing report.
  • Coldwell Banker offers innovative solutions to help distinguish you from your competitors while supporting you with a full range of benefits and savings.
  • Our investment in state-of-the-art technology, communications networks and access to data and research help you increase productivity and stay ahead of the competition.

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Today's consumers expect immediate CUSTOMER SERVICE.

  • Homefacts D/FW™ Service provides customers with interactive voice information on your listings 24 hours a day.
  • Exclusive LeadRouter system converts internet email leads to voice messages and notifies you immediately of a customer's interest in a proeprty.
  • , , and the Coldwell Banker eMarketing Advantage give dominant internet exposure, worldwide.
  • $40 million annual spend in online marketing technology positions you to service your customers efficiently. 
  • Market analysis and contract management software available in each branch office.
  • Industry exclusive Buyer and Seller Guarantees - Coldwell Banker guarantees customer satisfaction

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COLDWELL BANKER CONCIERGE services and our business alliances offer special services and savings to your clients.

  • Special discounts, exceptional customer service and convenience - you and your customers will benefit from Coldwell Banker's national and local agreements with world class companies like Atlas Van Lines, AT&T, Brinks Home Security, and Public Storage 
  • The Coldwell Banker ConciergeSM services, part of our "full service" approach to real estate, includes assistance and savings on home warranties, moving companies, fire and home protection systems, locksmiths, painting, floor coverings, storage facilities, temporary housing, and more.

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Our HIGH PROFESSIONAL STANDARDS and consumer- oriented approach to business provide a solid foundation for success.

  • A reputation for the highest standards of integrity and professionalism.
  • Sales associates and management throughout the Coldwell Banker system work as a team to serve the needs of consumers.
  • The power of an international network that has been built on a strong foundation of local management and a tradition of excellence.
  • You can be proud to be part of the Coldwell Banker team of outstanding real estate professionals.

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SPECIALIZED RESULTS DRIVEM TRAINING and continuing education help you achieve peak performance.

  • Discover the Difference™ introduces experienced sales associates to the powerful resources and marketing tools of Coldwell Banker
  • Coldwell Banker University™ features over 100 online and WebEx instructor driven courses.
  • FastStart™ focuses on proven sales skills that are results drivem.  Coldwell Banker  provides you with a solid foundation and skills for a successful real estate career with instruction in listing techniques, selling, presenting offers, and using the advanced sales and marketing techniques of the Coldwell Banker brand.
  • Advanced courses for experienced sales associates promote personal and professional growth at every stage of your career. Courses in effective telephone techniques, sales communications, personal business development and more are available.
  • The annual Coldwell Banker Elite Retreat is an intensive 2-day networking conference for top producing sales associates.
  • Free Personal Career Coach for new and seasoned sales professionals helps to keep you on track in your career  
  • Certification Programs - for new home sales, PreviewsInternational Exceptional Properties, and more.
  • Designation and Professional Cerification Courses - advanced skill development in home staging, real estate technology, and interactive business development.

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Outstanding promotional and prospecting TOOLS generate more leads, more sales.

  • Professionally pre-designed brochures, mailing pieces, postcards, farming tools and other aids eliminate design costs.
  • Online marketing store for volume discounts on ad specialties, brochures, post cards, exhibit and display systems, signage, personal promotions, printing services and more.
  • Personalized materials and videos for maximum sales impact.
  • Major theme promotions generate consumer excitement:

    Open House Events
    Celebrate America - marketing around patriotic events
    Be Fire Safe - promotion of Fire Safety Week
    Coldwell Banker Cares - our local community service charity
    Habitat for Humanity

  • The Coldwell Banker Seller Services SystemTM gives you a competitive edge with an integrated series of advanced marketing and listing tools.
  • The Coldwell Banker Buyer Services SystemTM tools turn more prospects into satisfied buyers and loyal repeat customers and help ensure a successful transaction - before and after the sale.
  • Broad internet exposure, plus listings on the Coldwell Banker websites attract buyers globally.
  • The Previews© International Marketing System provides unparalleled tools and distinctive materials for upper-tier listings. Designed to reach the buyers and sellers of exceptional properties, special high profile advertising offers exposure across North America through the Previews© Property International Registry, Unique Homes Magazine, access to Fortune 500 and FIOPSE Databases, internet advertising and customized marketing programs.

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Cartus - our extensive RELOCATION AND REFERRAL SYSTEM is your connection to a vast pool of out-of-town home buyers.

  • Cartus Mobility Cup Winner, the highest honor bestowed upon a Cartus Broker Network..
  • #1 in the nation with 72% market share among full-service relocation companies.
  • Assists with over 100,000 relocations a year.
  • A client roster of over 1,700 businesses and organizations including these fine companies: General Electric, Frito-Lay, GTE, Owens-Illinois, Union Pacific, Southern Pacific, Eli-Lilly, Anchor Glass, Dun & Bradstreet, Dole Food Company, The Limited, and many others.
  • Coldwell Banker  D/FW is the primary broker of the Cartus Broker Network providing referrals from over 20,000 communities across North America.

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Our Extensive AWARDS PROGRAM recognizes your hard work and success.

  • The achievements of leading sales associates receives widespread publicity, including local media, The Leader magazine, regional and company newsletters.
  • The coveted International Awards honor top sales associates at the Coldwell Banker International Business Conference.
  • Annual local award celebration and recognition

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Coldwell Banker invests millions of dollars each year in ADVERTISING AND PUBLIC RELATIONS to promote the Coldwell Banker name and the quality of our sales associates.

  • The most aggressive internet marketing and advertising campaign in the real estate industry
  • A public relations campaign that has helped make Coldwell Banker one of the most recognized and quoted names in real estate.
  • National television campaign
  • TV media buy offers broad and extensive reach - airing on ABC, NBC, CBS, FOX, CNN, A&E and Cable.
  • National network radio promotions.
  • National print media buy includes the Wall Street Journal, U.S. News and World Report, and USA Today.
  • Local print media includes The Dallas Morning News, Star Telegram and community newspapers.
  • Suburban print advertising services branch offices and reinforces our local market knowledge.

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  • Increased in-house sales.
  • International networking.
  • Market Strength - We sell more homes faster*
  • Strong local company, heritage and leadership.
  • Over 900 real estate professionals.
  • A promising future with continued growth and expansion in the Dallas / Fort Worth Metroplex.

* Coldwell Banker D/FW market absorption rate is 33% more favorable than the North Texas Real Estate Information System average.

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 For more information about a Non-Sales Position.
 For more information about a Career in a Residential Real Estate Sales Position.
  Click here for more information on DFW Real Estate Academy. »

Nothing on this website is intended to create an employment relationship. Any affiliation by you with Coldwell Banker Residential Brokerage - Dallas/Fort Worth is intended to be that of an independent contractor sales associate.

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©2015, Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Previews International, the Previews International logo and "Dedicated to Luxury Real Estate" are registered and unregistered service marks owned by Coldwell Banker Real Estate LLC. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates and are not employees of the company. Nothing on this website is intended to create an employment relationship. Any affiliation by you with Coldwell Banker Residential Brokerage - Dallas/Fort Worth is intended to be that of an independent contractor sales associate.

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